What does it take to lead successfully in a challenging market environment like 2023? Inflation, its impact on consumer behaviour and rethinking priorities means that marketing leaders need to be intentional and brave to flourish.
Thomas Barta, the World’s premier expert, author and speaker on Marketing leadership draws from his experience working with leading global institutions and innovative
marketers on this topic.
Inflation, Talent crisis, and ChatGPT—what matters right now? How can marketers tackle the challenges this year presents?
Drawing from his experience working with leading global institutions and innovative marketers, Thomas shares seven imperatives for marketing this year.
Through captivating stories and practical advice, Thomas highlights the strategies and tactics that enable marketers to thrive amidst adversity.
Thomas will provide key takeaways for 2023 leadership including –
Thomas Barta is the world’s premier expert, author, and speaker on marketing leadership. A former CMO and McKinsey Partner, his research includes the world’s largest ever study – involving over 68,000 assessments, on what makes for in impactful marketer.
Each year, Thomas speaks to thousands of executives around the globe.
One of the world’s most recognized marketing leadership experts
Former McKinsey partner, marketer and organizational psychologist
Author of the #1 marketing leadership book
The 12 Powers of a Marketing Leader with Patrick Barwise
Founder of the global #1 Marketing Leadership Masterclass
Led brands and major transformations for over 20 years, in 14 industries, in 45
countries, for the world’s top organizations, including two dozen from the Fortune 500
Led the largest ever global study, involving 68,000 assessments, on what makes an impactful customer leader
Global Dean of the Marketing Academy / McKinsey CMO Fellowship,
Honorary Fellow of The Marketing Society
Trained more than 1,000 McKinsey leaders on impact without formal authority
Columnist for Forbes
Delivered inspiring keynotes to thousands of executives worldwide on behalf of
Adobe, Google, IBM, HSBC, SAP, and the Financial Times