Strivin & Thrivin Ep 33. Rebecca Zeitunian – Head of Brand and B2B Growth

SHARE

This week on Strivin & Thrivin, we speak with Rebecca Zeitunian, Head of Brand and Growth at ResDiary.
Coming from a working class family who expected her to get married and have kids, Rebecca’s life couldn’t have been any different.
Starting out in tele-sales and working her way through operations and account management, Rebecca later joined Woolworths for a role in buying and marketing, which saw her work in the meat industry. Let’s just say, she can pick a good steak!
But thankfully, picking a good steak isn’t all Rebecca can do well (although much appreciated). With a thirst for some education, she fell into an opportunity to do an Advanced Diploma in Business Marketing at TAFE. From here, Rebecca fell into a marketing role and stayed there for a few years before jumping ship to Optus, and being the first content person that they ever appointed.
When it comes to what’s shifted for her in her career, she says getting out of a specialist skill and wanting to go more general has been at the top of her list.
“As I look at my career, I’d love to stay at this more general but broader role as I progress. And specialising in those disciplines, I could almost predict there would be a ceiling and I don’t like being restricted. And so really looking for those other avenues to go, okay, well how do I continue to progress my career?”
Rebecca has quite the resume, it’s really shown the power non-traditional career advancement has had and it’s given her the tools to mentor up-and-comers.
“I look at how I’m going to take more of that leadership role and really mentor up and coming marketers in probably a non-traditional way without that full certification of tertiary education, and using more hands-on real life experience. I think there’s different ways to look at it, and if you’re hungry for something, there’s always a way to find opportunities to develop and get that experience.”
So what is the best advice Rebecca has received in her 15-plus years in the biz? “Control your controllables”

Latest articles, podcasts & resources

What are the benefits of mentoring?

As The Beatles told us, we all get by with a little help from our friends. And while.

Turning your career page from agency to internal TA

Your career has many chapters. And the best career advice often comes from those who’ve read the same.

Why you should make a habit of good habits

Still struggling with those sluggish summer feels?  via GIPHY Hats off to anyone speeding around ticking off goals.

How to have difficult conversations (and why you should)

Do you relish the thought of those painful, prickly chats we all have to have at some point?.

The skills you need to segue from TA to P&C (and beyond)

 When life chucks over a chance, you grab it (with both hands, ideally). Failure is always an.

The dos, don’ts and disciplines of HR

Some people cause problems. Others sit back watching those problems get worse. And then there’s Lianne Vineberg.  She’s.

Are you hiring with neurodivergent brains in mind?

 There’s nothing new about neurodivergence. And the world would indeed be a duller place without the likes.

Same same, but different: is the recruiting game similar everywhere?

They say variety is the spice of life. Hard to know who ‘they’ are exactly, but we like.

How to get close to universities (and why you should)

You probably know why you need relationships with universities (a smorgasbord of savvy students, for starters!). And if.

Blog - eBook career advice

Career Advice Quotes: Strivin’s Top Picks

Say it with us; “I am not an island.”  By nature, you’re imperfect, you’re not always sure of.

How to get great grads (even on a budget)

Let’s face it: it’s a candidate’s market out there today. So getting high-quality grads over the line takes.

How grad programs have changed (and what Gen Z wants)

When you spend more than 25 years in the early career space, you learn a lot about grad.

Why graduate recruitment programs are back in the spotlight

 Can we have a hallelujah over here? Why? Because organisations are realising graduate recruitment and training programmes.

Make sense of sourcing: our Strivin’ Sept webinar

In the world of talent acquisition, the last few years have been… well, interesting.  We’ve swung from panicked.

The Best Career Advice You Never Heard.

When it comes to your career, sometimes it feels like you could use all the advice you can.