Strivin & Thrivin Ep 32. Siobhan Carlson – Marketing Manager


This week on Strivin & Thrivin, we speak to Siobhan Carlson, B2B marketing enthusiast and Marketing Manager at MYOB.
Siobhan initially went to uni for a science degree, she wanted to be a pharmacist but realised it wasn’t for her within 12 months, and ended up realising her true passion was in graphic design.
Not sure that her parent would approve of a pure Graphic Design degree Siobhan ended up adding marketing to her degree, which turned out pretty well because she fell in love with it!
After a three-day holiday in Melbourne, Siobhan and her partner decided to move down from Queensland, where she landed in recruitment which then led her into Sales and Marketing and finally to where she is now, at MYOB, where she was recently promoted to lead the marketing acquisition team!
With Siobhan, her career trajectory was more of a side-stepping journey, which isn’t something to be ashamed of.
“It hasn’t been deliberate at all. I feel like a lot of it has been quite accidental and a case of, “Oh my goodness, I’ve landed on my feet again.” That’s half of life, right? It’s just chance.
Siobhan credits a really smart GM as some of the best advice she’s received, which was about telling your own narrative and story. It then evolved to creating your own luck.
“You’re the person who puts it out into the world and says, “This is what I want. This is what I’m driving for”. That’s how you’re able to control those side steps a little bit more, instead of being on a roller coaster and just chasing dollars all the time. But being able to hone in on what you’re interested in, what sparks your interests, what gets you up in the morning definitely helps you create that story as well.”
As for what Siobhan thinks has been the key to her success along the way…well, she put it quite frankly. “I think the one thing is probably the sense of getting stuck in and getting shit done.” – We have to love her for it.


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