Strivin & Thrivin Ep 32. Siobhan Carlson – Marketing Manager

SHARE

This week on Strivin & Thrivin, we speak to Siobhan Carlson, B2B marketing enthusiast and Marketing Manager at MYOB.
Siobhan initially went to uni for a science degree, she wanted to be a pharmacist but realised it wasn’t for her within 12 months, and ended up realising her true passion was in graphic design.
Not sure that her parent would approve of a pure Graphic Design degree Siobhan ended up adding marketing to her degree, which turned out pretty well because she fell in love with it!
After a three-day holiday in Melbourne, Siobhan and her partner decided to move down from Queensland, where she landed in recruitment which then led her into Sales and Marketing and finally to where she is now, at MYOB, where she was recently promoted to lead the marketing acquisition team!
With Siobhan, her career trajectory was more of a side-stepping journey, which isn’t something to be ashamed of.
“It hasn’t been deliberate at all. I feel like a lot of it has been quite accidental and a case of, “Oh my goodness, I’ve landed on my feet again.” That’s half of life, right? It’s just chance.
Siobhan credits a really smart GM as some of the best advice she’s received, which was about telling your own narrative and story. It then evolved to creating your own luck.
“You’re the person who puts it out into the world and says, “This is what I want. This is what I’m driving for”. That’s how you’re able to control those side steps a little bit more, instead of being on a roller coaster and just chasing dollars all the time. But being able to hone in on what you’re interested in, what sparks your interests, what gets you up in the morning definitely helps you create that story as well.”
As for what Siobhan thinks has been the key to her success along the way…well, she put it quite frankly. “I think the one thing is probably the sense of getting stuck in and getting shit done.” – We have to love her for it.

 

Latest articles, podcasts & resources

A Passion for People – Moving From TA to P&C in the Startup World

To quote that catchy Paul Kelly song we probably all remember from that one superannuation commercial, from little.

The Key to Building a Strong Business Case for Your Employer Branding and Recruitment Marketing – Event Takeaways

Are you ready to take your employer branding and recruitment marketing to the next level?  We thought so..

Why you need creativity (and 4 ways to uncover it)

Do you put yourself in the ‘not creative’ pigeon hole?  via GIPHY Thank you, David. Because as it.

All about the fine art of mentoring

How engaging with a mentor could be the key to your career success. Mentoring. It’s safe to say.

The 3 types of mentoring (and knowing what’s right for you)

We say mentor; you think Yoda, Mr Miyagi or Dumbldore (oh, just us? As you were, then). Your.

How to craft inclusive people experiences using human-centred design

Quick question before we don our human-centred design hats: Did you know International Women’s Day (IWD) began in.

Creating a workplace that really values inclusion

How fostering inclusion creates a positive corporate culture and all ‘round good vibes. With International Women’s Day coming.

Good work culture: the cure for Mondayitis

Meet Josh Levine – organisational culture guru and author of Great Mondays We’ve all been there. Waking up.

7 steps to finding self-worth and career confidence

Being in the right place at the right time counts for something. But if you want to truly.

What is mentoring (and is it for me)?

How bagging yourself a mentor you vibe with could help with your career development.  We’ve all heard the.

Why ‘work relationships’ are worth the work

Relationships are everywhere.  Fathers and mothers, friends and lovers…  If you look for it, I’ve got a sneaky.

What are the benefits of mentoring?

As The Beatles told us, we all get by with a little help from our friends. And while.

Turning your career page from agency to internal TA

Your career has many chapters. And the best career advice often comes from those who’ve read the same.

Why you should make a habit of good habits

Still struggling with those sluggish summer feels?  via GIPHY Hats off to anyone speeding around ticking off goals.

How to have difficult conversations (and why you should)

Do you relish the thought of those painful, prickly chats we all have to have at some point?.